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The Story Behind Tone It Up Protein


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From the very begin, the mission of Tone It Up has been to assist unbelievable ladies such as you reside your healthiest, happiest, most assured life in essentially the most enjoyable, simple, and accessible means doable. When Karena and I began Tone It Up in 2007 (with simply the 2 of us, a dream, and a tripod!), it was as a result of there weren’t numerous exercises designed particularly for ladies that spoke to them in an actual, genuine, and constructive means. We got down to have a good time ladies’s our bodies, not change them — as a result of your physique is powerful, highly effective, and beautiful!

We created your Tone It Up Protein and vitamin merchandise for the very same motive — to serve YOU and what you want as a lady! Tone It Up is among the solely female-founded vitamin firms created for ladies, by ladies. That is the center and soul of what we do! 

All the things we create for you begins with intention, so we wish to take a couple of minutes to replicate on the WHY behind your protein. 

tiu protein

Taking it again to the very starting

You could not know this about me, however my first job in highschool was at CVS and my second job was at GNC. At GNC, I watched as principally males walked by way of the doorways and purchased tubs of protein powder particularly created and marketed for them. There have been some protein manufacturers focused towards ladies, however once I seemed into them, I spotted that they had been all created by males and the elements didn’t serve ladies’s our bodies. Even in highschool, I used to be a science nerd and obsessive about vitamin! I used to be experimenting with protein within the kitchen too, however I knew instinctively that one thing was lacking. 

I studied vitamin in school, the place I discovered all concerning the physiology of ladies’s well being and vitamin. I discovered that after all ladies can eat protein identical to males — and that, with the optimum quantity, it’s really wonderful for our our bodies. (Study extra about why ladies want protein and the advantages right here.) Now greater than ever, I used to be asking myself, “Why isn’t there a protein on the market for us?!” 

Created for the Tone It Up neighborhood 

The primary time Karena and I went out collectively (means again within the day after we went to golf equipment 😂), I made her a protein pancake after we obtained residence and it was love at first chew! Quickly after beginning Tone It Up, we shared the recipe and extra protein-based treats with the TIU neighborhood. We included these protein recipes into our very first Tone It Up Diet Plan. 

In a short time the neighborhood began asking, “What’s your favourite protein? What sort ought to we use?” We did a lot analysis and located that there STILL wasn’t a high-quality, trustworthy, wholesome, clear protein on the market that we trusted to advocate to our neighborhood. So we made one ourselves! 

That was the start of Tone It Up Protein! Via the years, there have been many variations to good your protein — from sooo a lot style testing, to ingredient sourcing, and occasions when Karena, Brian, my brother, Leckrone (our first worker), and I had been actually transport the protein to you ourselves! 

We’ve grown and advanced since then, and now you’ll find a lot of choices for Tone It Up Protein and snacks within the aisles of your favourite shops. Via all of it, our imaginative and prescient has all the time been the identical: we’re dedicated to bringing you the BEST plant-based protein, the highest-quality elements, and the protein powder, bars, and snacks that we belief, eat ourselves, and feed to our households. I by no means suppose twice about giving Tone It Up Protein to my daughter Bella or having it whereas I’m pregnant. If I didn’t belief it utterly for my household, I wouldn’t make it for yours!

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For girls, by ladies 

We created your Tone It Up Protein with the precise elements, vitamin profile, and quantity of protein to gasoline a lady’s physique. (Study extra about how Tone It Up Protein is totally different right here). So many manufacturers on the cabinets say they’re for ladies, however if you flip over the label and take a look at the elements and who makes them, they actually aren’t tailor made for you. 

If you see Tone It Up Protein within the aisles, you’ll be able to really feel good understanding that you’ll have precisely what you want — and nothing you don’t — to really feel fueled, energized, wholesome, and robust. You’ll additionally know that you simply’re not solely supporting your self and your well being, you’re supporting a female-founded firm and all of the unbelievable ladies who work there. You’re investing in your self AND standing with different sturdy ladies such as you. How wonderful is that?!

We’re honored to create Tone It Up Protein for you and to proceed to serve you nonetheless you want. You’re our WHY…all the time!

Wish to study extra about why Tone It Up Protein is best for you? 

Take a look at this submit to study why Tone It Up Protein is plant primarily based, why we selected pea protein as an alternative of whey, and the precise correct amount of protein to gasoline your physique. 

Able to top off?!

You possibly can seize your Tone It Up Protein within the TIU store right here and within the aisles of Goal and Walmart.



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